American Spirit
Cinema
We partnered with Revolution Department to direct this commercial for American Spirit. It was displayed in small arthouse cinemas and in cinemas in 18 cities with an added focus to the 15 biggest cities in Germany.
The core attributes explored in the film are sustainability, premium quality, authenticity and heritage. We had fun animating the colorful illustrations of Marianna Tomaselli.
Hope you enjoy!
credits
Creative Direction
Marianna Tomaselli
Storyboard
Marianna Tomaselli, Andrea Staiano
2D Animation
Andrea Staiano, Simone Mancini
Client
American Spirit
Directed by
Andrea Staiano, Marianna Tomaselli
Production
Revolution Dept
Agency
Design Bridge Amsterdam
Illustration
Marianna Tomasselli
Compositing
Novenero Studio