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American Spirit

Fuel for Thoughs

We partnered with Revolution Department to direct this commercial for American Spirit. It was displayed in small arthouse cinemas and in cinemas in 18 cities with an added focus to the 15 biggest cities in Germany.
The core attributes explored in the film are sustainability, premium quality, authenticity and heritage. We had fun animating the colorful illustrations of Marianna Tomaselli. 
Hope you enjoy!

 

credits

Client
American Spirit

Directed by
Andrea Staiano, Marianna Tomaselli

Production
Revolution Dept

Agency
Design Bridge Amsterdam

Creative Direction
Marianna Tomaselli

Storyboard
Andrea Staiano, Marianna tomaselli

2D Animation
Andrea Staiano, Simone Mancini

Illustration
Marianna Tomasselli

Compositing
Novenero Studio