Sensodyne
the Speed of Relief
In this explainer video we directed for Hello Savants we came with different visual solutions to represent pain and how people dealt with it from the beginning of civilization.
The challenge was to represent complex and tecnical facts in an appealing and easy-to-catch way so that simple illustrations and meaningful animation could help concepts passing through.
Hope you’ll enjoy the vision!
credits
Creative Direction
Giulio Mencaroni
Storyboard
Giulio Mencaroni
2D Animation
Manu Correa Soto, Eze Matteo, Francesco Castellani, Staiano
Client
Sensodyne x Huffington Post
Directed by
Novenero
Company
Hello Savants
Illustration
Giulio Mencaroni
Compositing
Novenero Studio