Produced by 1stAveMachine and Hueso, we directed this piece for the American bank Wells Fargo.

Wells Fargo / Building Blocks

A bit of Process

Client request was to use their red square as a building block for every visual in the video.

Both Agency and Client responded well to a minimalistic approach

We introduced gradients in their language for the first time ever

Creative Problems & Solutions

And explored the many possibilities between the range of geometry and color

The need to design with blocks merged well when working in isometric perspective like in the housing scene.

Studies

credits

Creative Director
Novenero Studio

Animation
Novenero Studio

Animation
Novenero Studio, Alba Prado, Marcela Bustamante, Juri Agostinelli

Client
Booking.com

Directed by
Novenero Studio

Production
Brut x 1stAveMachine

Executive Creative Director
Martin Allais

Executive Producer
Sara

Producer
Sara Camacho, Marga Lopez